Brazilian-American designer Alexander Lewis was educated at Harrow before attending the University of Southern California, where he worked for two years with Cameron Silver of famed haute couture vintage boutique Decades. It was there that his love and appreciation for lost techniques in clothing making were awakened.
Lewis then assisted Andre Leon Talley, Editor-at-Large of American Vogue. Their friendship and work revealed to Lewis the importance fashion knowledge. Based on career advice and counsel from Lisa Love, West Coast Editor of Vogue, Lewis returned home to London to pursue purely technical training at Norton & Sons on Savile Row. After two years as a pattern cutter in the bespoke house, Lewis assumed the role of Head of Brand at E. Tautz before leaving in late 2011 to found his eponymous label.
Alexander Lewis refers to ‘a clash of cultures’ in his Pre-Spring ’14 collection, and looks to Asian expats and surfers in particular for inspiration. Stimulated by a Western take on traditional Asian culture, Lewis offers two sides in his new collection, with Mao-collared Qipao shirts and Shibori, the Japanese term for several dyeing methods on the one hand; and then, board shorts and surf-board shaped seams on the other. His laid-back beach meets structured elegance results in a collection of subtle and wearable pieces.