Born in Alghero in 1961, Antonio Marras grew up with a love of fashion. His father owned a boutique in Rome, where Marras spent much of his childhood learning about the various textiles and materials used in clothing design. Even then, Marras was drawn to his father’s coarser, more versatile materials and textures rather than more typical soft and light fabrics.
In the years that followed, Marras’s hugely popular designs helped him gain popularity among established designers, leading to various collaborations. Marras continued to work passionately towards the ultimate goal of creating his own brand. A few years later and he debuted his own namesake collection at Milan Fashion Week.
With Marras’s interesting, modern take on fashion, in which disproportionate shaping, fabric scorching and unusual layering play a key role, it was no wonder that he was offered the role of Art Director at the house of Kenzo in 2003 and eventually the title of Creative Director in 2008. Today Antonio Marras focuses solely on his eponymous label. Although the brand is extremely adapted to more modern settings and audience, it remains true to the original materials and experimental design of the designer’s early career.
For Pre-Spring Summer 2014, Marras takes cinematic cues from singer Matilde Urrutia’s sensual awakening during a Capri break with her lover, Chilean poet-in-exile Pablo Neruda, in 1952. The bold floral prints and embroideries are a direct reference to the flowers Urrutia’s housekeeper brought them daily, while deckchair stripes and black lace add a bold sense of romance which is essential to Marras’ demi-couture collection.