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A.P.C.

A.P.C.

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A.P.C.
A.P.C. was founded by Jean Touitou in 1987 with an understated aesthetic, the antithesis to the large, ostentatious brands of the time. From the outset Touitou and A.P.C. had a quietly, subversive attitude. The first collections did not even have a label attached to the garment. A.P.C. was used a few seasons later to save confusion. A.P.C. technically stands for Atelier de Production et de Création but really it is just a label, the clothes speak for themselves.

A.P.C. is known for its effortless appeal, however the process is anything but. Each aspect of the collection is designed in-house with rigorous attention to detail. None of the fabrics are bought in; instead each is designed exclusively for A.P.C. The team agonise over the choice of button, the length of a skirt or other hidden subtleties. Often more time is spent stripping down a garment to its bare basics to avoid over designing. Expect sweaters, coats, bags, and leather goods all made with A.P.C.’s discreet sense of luxury.

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