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A.P.C.

A.P.C.

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A.P.C.
A.P.C. was founded by Jean Touitou in 1987 with an understated aesthetic, the antithesis to the large, ostentatious brands of the time. From the outset Touitou and A.P.C. had a quietly, subversive attitude. The first collections did not even have a label attached to the garment. A.P.C. was used a few seasons later to save confusion. A.P.C. technically stands for Atelier de Production et de Création but really it is just a label, the clothes speak for themselves.

A.P.C. is known for its effortless appeal, however the process is anything but. Each aspect of the collection is designed in-house with rigorous attention to detail. None of the fabrics are bought in; instead each is designed exclusively for A.P.C. The team agonise over the choice of button, the length of a skirt or other hidden subtleties. Often more time is spent stripping down a garment to its bare basics to avoid over designing. Expect sweaters, coats, bags, and leather goods all made with A.P.C.’s discreet sense of luxury.

Nautical Stripe Lagune Top A.P.C. Nautical Stripe Lagune Top A.P.C. 2 SOLD OUT

A.P.C.

Nautical Stripe Lagune Top

Was £90 Now £36 60% off

Navy Soho Pea Coat A.P.C Navy Soho Pea Coat A.P.C 2

A.P.C

Navy Soho Pea Coat

Was £385 Now £192 50% off

White Leather Steffi Tennis Shoes A.P.C. White Leather Steffi Tennis Shoes A.P.C. 2 SOLD OUT

A.P.C.

White Leather Steffi Tennis Shoes

Was £235 Now £94 60% off

Blue Denim Belted Nancy Dress A.P.C. Blue Denim Belted Nancy Dress A.P.C. 2 SOLD OUT

A.P.C.

Blue Denim Belted Nancy Dress

Was £230 Now £115 50% off

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