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Crippen

Crippen

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Crippen
In 2010 the J Brand company was sold on and Susie Crippen, a founding partner, chose to leave.

“After three months of hunkering down, I got wanderlust and started traveling. With each trip the ideas started materializing in my head. What is the perfect dress for summer? Where is the ideal navy blazer to wear with my jeans and white t-shirt? Why don’t I have any trousers I want to wear? And that’s where my new label started…

As I started the process of building this company in my head, I went through old photographs of myself and saw that year after year, I wear the same simple pieces over and over again. I yearned for those clothes in a modern version.

I want to make beautiful clothing that is easy to wear and stunning at the same time. I want clothing that defies trends and I can wear for twenty years and never want to give away. I want to put eight pieces of clothing in my suitcase and be ready for any possible destination and situation."

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