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Edun

Edun

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Edun
Edun is based on the belief that style should have substance.

The label -founded by Ali Hewson and Bono in 2005 - has always sourced globally, but as the business grows, it increasingly focuses its production in Africa.

Edun follows four principles: respect for the people who make the product; respect for the community where it is made; respect for the materials used; and respect for the consumer who buys the clothing.

This season, new creative director Danielle Sherman patterns her well cut separates with an arrow print jacquard and cellophane-like check. Keeping the collection clean and monochrome, strict tops are balanced by relaxed sweatpants and modern ladylike skirts. This is Edun’s best collection to date.

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