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Edun

Edun

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Edun
Edun is based on the belief that style should have substance.

The label -founded by Ali Hewson and Bono in 2005 - has always sourced globally, but as the business grows, it increasingly focuses its production in Africa.

Edun follows four principles: respect for the people who make the product; respect for the community where it is made; respect for the materials used; and respect for the consumer who buys the clothing.

For AW14 the brand’s new creative director Danielle Sherman focusses on textures, colour blocking, and materials - which lean more towards the hairy side like angoras, alpacas, and teddy bear fabrics. The sporty references lighten the fabrics with ease. And we absolutely love the oversized proportions on trousers, coats, and knitwear.

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