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Edun

Edun

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Edun
Edun is based on the belief that style should have substance.

The label -founded by Ali Hewson and Bono in 2005 - has always sourced globally, but as the business grows, it increasingly focuses its production in Africa.

Edun follows four principles: respect for the people who make the product; respect for the community where it is made; respect for the materials used; and respect for the consumer who buys the clothing.

For AW14 the brand’s new creative director Danielle Sherman focusses on textures, colour blocking, and materials - which lean more towards the hairy side like angoras, alpacas, and teddy bear fabrics. The sporty references lighten the fabrics with ease. And we absolutely love the oversized proportions on trousers, coats, and knitwear.

Heather Grey Merino Wool Skirt Edun Heather Grey Merino Wool Skirt Edun 2 EXCLUSIVE

Edun

Heather Grey Merino Wool Skirt

Was £265 Now £159 40% off

Heather Grey Suede Wool Cardigan Edun Heather Grey Suede Wool Cardigan Edun 2

Edun

Heather Grey Suede Wool Cardigan

Was £405 Now £243 40% off

Camel Alpaca Suede Pocket Coat Edun Camel Alpaca Suede Pocket Coat Edun 2

Edun

Camel Alpaca Suede Pocket Coat

Was £1455 Now £873 40% off

Ivory Plush Alpaca Rib Tunic Edun Ivory Plush Alpaca Rib Tunic Edun 2

Edun

Ivory Plush Alpaca Rib Tunic

Was £310 Now £186 40% off

Tan Alpaca Oversize Jumper Edun Tan Alpaca Oversize Jumper Edun 2

Edun

Tan Alpaca Oversize Jumper

Was £300 Now £180 40% off

Ivory Plush Alpaca Rib Skirt Edun Ivory Plush Alpaca Rib Skirt Edun 2

Edun

Ivory Plush Alpaca Rib Skirt

Was £230 Now £138 40% off

Grey Merino Wool Ribbed Turtleneck Edun Grey Merino Wool Ribbed Turtleneck Edun 2 EXCLUSIVE

Edun

Grey Merino Wool Ribbed Turtleneck

Was £265 Now £159 40% off

Tan Wool Wide Leg Trousers Edun Tan Wool Wide Leg Trousers Edun 2 EXCLUSIVE

Edun

Tan Wool Wide Leg Trousers

Was £470 Now £282 40% off

Heather Grey Wide Leg Trousers Edun Heather Grey Wide Leg Trousers Edun 2 EXCLUSIVE

Edun

Heather Grey Wide Leg Trousers

Was £475 Now £285 40% off

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