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Eudon Choi

Eudon Choi

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Eudon Choi
Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a meticulous eye for detail. After four years' experience in menswear, he moved to London to study for an MA in womenswear at the Royal College of Art.

Eudon’s experience in both menswear and womenswear enables him to merge the best of both worlds, incorporating innovative sartorial techniques with masculine cuts. He draws inspiration from intensive research into historical photography and sourcing vintage garments, focusing particularly on menswear detailing. The Eudon Choi aesthetic is understated yet modern and meticulously constructed.

For Autumn Winter, Eudon Choi looked to the Groupie culture of Sixties music for inspiration, designing a youthful collection called ‘Hysteria’, which embodies the refreshing and giddied excitement of the era. Double breasted, plaid outerwear was designed with Choi’s exacting tailoring (learnt from his experience of menswear) but with a feminine flourish in the lapels and collars. Combined with the fluted necklines and asymmetric cuffs of starched white shirts the collection exudes the power of a working woman and will add statement to any look.

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