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Eudon Choi

Eudon Choi

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Eudon Choi
Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a meticulous eye for detail. After four years' experience in menswear, he moved to London to study for an MA in womenswear at the Royal College of Art.

Eudon’s experience in both menswear and womenswear enables him to merge the best of both worlds, incorporating innovative sartorial techniques with masculine cuts. He draws inspiration from intensive research into historical photography and sourcing vintage garments, focusing particularly on menswear detailing. The Eudon Choi aesthetic is understated yet modern and meticulously constructed.

The American artist Georgia O’Keeffe is the muse chosen by Eudon Choi for his latest collection. The tangible contrast between the masculinity of her personal style and the floral femininity of her paintings is the main reference behind the entire collection. This contrast is exemplified by the use of ruffles, which, almost unnoticeable, are placed at the end of masculine pieces such as trenches and shirts, to give them a spontaneous softness. On the other hand, the femininity of the dresses, either in floral jacquard or pastel silk, is interrupted by stronger cut-outs on the shoulders. A collection of simple pieces made special through details is exactly what we need for summer.

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