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Eudon Choi

Eudon Choi

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Eudon Choi
Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a meticulous eye for detail. After four years' experience in menswear, he moved to London to study for an MA in womenswear at the Royal College of Art.

Eudon’s experience in both menswear and womenswear enables him to merge the best of both worlds, incorporating innovative sartorial techniques with masculine cuts. He draws inspiration from intensive research into historical photography and sourcing vintage garments, focusing particularly on menswear detailing. The Eudon Choi aesthetic is understated yet modern and meticulously constructed.

In his resort collection, Eudon Choi continues to draw inspiration from the Barbican exhibition, Art is Life. Playing upon the beauty of a child’s nursery there was girlishness in his genteel colour palette, from the most beautiful dusky rose to the bows which adorned his pieces. Yet the ease of Oriental silhouettes in his famed shirts and standout bomber jackets kept the aesthetic artistic and modern for spring.

Navy Check Maddox Coat Eudon Choi Navy Check Maddox Coat Eudon Choi 2 EXCLUSIVE

Eudon Choi

Navy Check Maddox Coat

Was £855 Now £427 50% off

Cobalt Blue Angora Jumper Eudon Choi Cobalt Blue Angora Jumper Eudon Choi 2

Eudon Choi

Cobalt Blue Angora Jumper

Was £395 Now £197 50% off

Navy Pinstripe Belted Trench Eudon Choi Navy Pinstripe Belted Trench Eudon Choi 2 EXCLUSIVE

Eudon Choi

Navy Pinstripe Belted Trench

Was £940 Now £470 50% off

Navy Cashmere Wool Pyle Polo Eudon Choi Navy Cashmere Wool Pyle Polo Eudon Choi 2

Eudon Choi

Navy Cashmere Wool Pyle Polo

Was £260 Now £156 40% off

Cobalt Wool Pleat Sledge Trousers Eudon Choi Cobalt Wool Pleat Sledge Trousers Eudon Choi 2

Eudon Choi

Cobalt Wool Pleat Sledge Trousers

Was £380 Now £228 40% off

Navy Check Nevile Parka Eudon Choi Navy Check Nevile Parka Eudon Choi 2 EXCLUSIVE

Eudon Choi

Navy Check Nevile Parka

Was £1045 Now £522 50% off

White Cotton Collar Violette Shirt Eudon Choi White Cotton Collar Violette Shirt Eudon Choi 2

Eudon Choi

White Cotton Collar Violette Shirt

Was £300 Now £180 40% off

Navy Pinstripe Taplin Trousers Eudon Choi Navy Pinstripe Taplin Trousers Eudon Choi 2

Eudon Choi

Navy Pinstripe Taplin Trousers

Was £370 Now £222 40% off

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