Search

Eudon Choi

Eudon Choi

SHOP BY

Eudon Choi
Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a meticulous eye for detail. After four years' experience in menswear, he moved to London to study for an MA in womenswear at the Royal College of Art.

Eudon’s experience in both menswear and womenswear enables him to merge the best of both worlds, incorporating innovative sartorial techniques with masculine cuts. He draws inspiration from intensive research into historical photography and sourcing vintage garments, focusing particularly on menswear detailing. The Eudon Choi aesthetic is understated yet modern and meticulously constructed.

In his resort collection, Eudon Choi continues to draw inspiration from the Barbican exhibition, Art is Life. Playing upon the beauty of a child’s nursery there was girlishness in his genteel colour palette, from the most beautiful dusky rose to the bows which adorned his pieces. Yet the ease of Oriental silhouettes in his famed shirts and standout bomber jackets kept the aesthetic artistic and modern for spring.

Designers

UP | DOWN

UP | DOWN