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Eudon Choi

Eudon Choi

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Eudon Choi
Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a meticulous eye for detail. After four years' experience in menswear, he moved to London to study for an MA in womenswear at the Royal College of Art.

Eudon’s experience in both menswear and womenswear enables him to merge the best of both worlds, incorporating innovative sartorial techniques with masculine cuts. He draws inspiration from intensive research into historical photography and sourcing vintage garments, focusing particularly on menswear detailing. The Eudon Choi aesthetic is understated yet modern and meticulously constructed.

His perfectly-cut garments juxtapose different textures and techniques, flattering the female form with modern, always interesting shapes. Focused on the inner purity and simplicity of his designs, Eudon Choi offers timeless wardrobe staples, from midi dresses to structured shirts ‒ essential pieces made special through details.

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