Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a meticulous eye for detail. After four years' experience in menswear, he moved to London to study for an MA in womenswear at the Royal College of Art.

Eudon was hired as a senior designer at All Saints a year before his graduation and his RCA graduate collection was sold at London’s Dover Street Market. In 2008 he became a senior designer at Twenty8Twelve, before leaving in 2009 to launch his eponymous label.

Eudon’s experience in both menswear and womenswear enables him to merge the best of both worlds, incorporating innovative sartorial techniques with masculine cuts. He draws inspiration from intensive research into historical photography and sourcing vintage garments, focusing particularly on menswear detailing. The Eudon Choi aesthetic is understated yet modern and meticulously constructed.

For his Spring 2013 collection, Eudon takes on the future with impressive confidence. Sleek white cocoon jackets, colour blocked panel skirts and tunics in white, black and navy play the night sky backdrop to futuristic starlight silver dresses. With an injection of neon coral –by way of sequin dotted tops – Eudon covers all the bases.