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Genetic Denim

Genetic Denim

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Genetic Denim
Ali Fatourechi started his jean journey in the realm of fashion in 2005 with a desire to understand the true psyche of a female. He set out on a grass-roots mobile clothing tour, and visited 42 cities across the United States analysing and studying his subjects.

After this journey, Fatrouechi became familiar with all different types of women, gaining an invaluable understanding of a woman’s perspective when looking at herself in the mirror. Taking the information from this tour, he began to develop his subconscious muse forming the concept of Genetic.

Launched in September of 2007, Genetic almost immediately became recognised for its signature soft fabrics, appealing silhouettes and perfect fit. Today, Fatourechi is still pushing boundaries in relation to product development, fabric, fit and design, whilst pulling inspiration from the people closest to him.

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