began tailoring jackets at the beginning of last year in response to her longtime love of costumes and uniform. Her initial stages consisted of her customizing vintage jackets
obtained in and around London by adding unique trimmings to give each piece a truly individual identity.
The almost immediate growth in popularity led to a massive increase in demand, Laing
quickly realized that she could take her business to the next level, and so shortly after, she began designing her very own jackets
for men and women.
is a truly British brand on the international up-and-coming watch list of young designers
. Each component is sourced here in the UK, and the production factory of tailors making the jackets
is situated in London’s East End.
The traditional style of each jacket
is given a contemporary twist. The designs are modernized to include secret pockets, ideal for storing wallets and phones. The epaulettes come in either cotton velvet or brushed moleskin cotton, and are detachable so that customers who prefer a more toned down look can remove the shoulder ornaments all together.
Each jacket is bespoke custom made, where customers can personalize it according to their own style by their ability to choose from a selection of 8 colour options, the base colour, collar, cuff, epaulettes, lining, braiding and fringing of their very own jacket design.
are even more unique by authentic braiding from the 1940-50s period that finishes off each piece, which was found by a supplier some 30 years ago, on the dusty shelves of a warehouse haberdashery off Bethnal Green Road.