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Samuji

Samuji

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Samuji
Samuji is the women’s and accessories line created by its namesake creative studio based in Helsinki, Finland. Founded in 2009 by Samu-Jussi Koski, the former creative director of Marimekko textile house, the Samuji collection is a complete wardrobe for women.

Samuji’s ambition is to produce timeless and sustainable design that serves a purpose yet carries a story. All items are crafted from premium quality materials from European and Japanese sources and produced in Europe by carefully selected manufacturers who, like the designers, insist on the highest quality and ethicality.

Samuji continues to play with textures and shapes for Autumn Winter, building a collection which mixes Scandinavian minimalism with a 'Little-House-On-The-Prairie' feel through paisley print shirts, oatmeal knits and a Stetson hat. Luxurious and innovative textiles have been used to create sculptural outerwear such as a cocoon skirted coat with a frayed hem for raw style. The overall result was classic wardrobe staples that are smart, sophisticated and original due to Koski’s impeccable eye for detail.

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