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Samuji

Samuji

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Samuji
Samuji is the women’s and accessories line created by its namesake creative studio based in Helsinki, Finland. Founded in 2009 by Samu-Jussi Koski, the former creative director of Marimekko textile house, the Samuji collection is a complete wardrobe for women.

Samuji’s ambition is to produce timeless and sustainable design that serves a purpose yet carries a story. All items are crafted from premium quality materials from European and Japanese sources and produced in Europe by carefully selected manufacturers who, like the designers, insist on the highest quality and ethicality.

For Spring Summer 2014, Samuji’s separates explore texture and pattern through natural fabrics and geometric prints. Apart from a sleek graphic maxi dress, shapes are slouchy and relaxed. The linen trousers and slouchy trench are daytime godsends, and the black sheer checked shirt will become a sexy staple. Pointy shoes polish everything off.

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