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Vivetta

Vivetta

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Vivetta
Offering the perfect balance between girlish and rock’n’roll aesthetics, VIVETTA is known for femininity, quality and a delightful touch of the eccentric.

Founded in 2008, VIVETTA is the creative brainchild of ex-Cavalli designer Vivi Ponti, who creates all VIVETTA clothing and accessories in her small Italian atelier. The collections are characterised by unconventional details on fresh looks, with a touch of a vintage feel. Both lively and ladylike, VIVETTA brings out every woman’s playful Mademoiselle.

Friends of Vivetta include Anna Dello Russo, Charlotte Dellal, Alexa Chung, and Elle China Editor Leaf Greener, amongst many others.

Vivetta’s Spring Summer 2014 collection puts a contemporary, cartoonish spin on the 1950s housewife. Although the shapes are classically feminine, there are some whimsical colour and print combinations. All over polka prints and textured flowers balance the arrangements of gingham, stripes and hole punched panels overlaid with cute embroidery. The surreal doll hand shaped collars join bows and cut-outs as final flourishes.

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