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Serafina Sama’s label Isa Arfen has quickly become known for its quirky take on femininity, drawing from the style aesthetic of her native Italy. Sama’s eclectic eye for colour, fabrics and silhouette has seen her young label grow fast, attracting fans like Alexa Chung and Solange Knowles. The belief that ‘fashion is about beauty, desire and fun’ is evident through each womenswear collection, whether it’s her mash up of prints or unexpected twists to the classic trench coat.Shop The Collection
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