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Born and raised in Venezuela, designer Yosuzi spent her childhood immersed by traditional ceremonies and artisanal crafts, derived from her ancestral Guajiro heritage. An expedition in 2014 alongside her mother, allowed Yosuzi to reconnect to the family’s heritage and in turn forged a relationship with community leaders of the Guajiro Desert tribe from her mother’s fluency in the native dialect. This is now the base where local craftsmen hand-weave each of the fashion brand’s palm straw hats, finished with colourful threads and pom poms. Style devotees include Anna Dello Russo, Poppy Delevigne and Winona de Jong.Shop The Collection