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BELLA FREUD

THE STORY

Cult favourite Bella Freud is renowned for her slogan knitwear loved by everyone from the likes of Kate Moss, Laura Bailey and of course Alexa Chung who made the ‘1970’ jumper and ‘Je T’aime Jane’ jumper famous and a style signature to Freud’s collection. The London-based designer studied in Rome before the debut of her brand in 1990 with a collection of mini tailored suits, bookish colours and a handful of knitted dresses. She decides to express her cool Brit clothing through short fashion films as opposed to catwalk shows and has also previously collaborated with one of her style favourites Anita Pallenburg, featuring illustrations of her emblazoned across cotton T-shirts and jumpers. Now progressing to cushions, blankets, candles and perfume as well as menswear, her pop culture references can be infused into stylish homes as well as out and about.

THIS SEASON

References to the passing of late music icon Prince were evident to this season’s Bella Freud collection including a Prince jumper and turtleneck top. A zebra print alongside baby pink satin separates interspersed the designer’s usual mix of cultural spin-off knits and a star print lounge tracksuit was definitely worthy of an outing. A few maxi gowns were unexpected yet fused the collection together perfectly in pops of orange and ice grey. There seemed to be subtle referencing to the late early ‘80s too with model Georgia Howorth in a pink ‘Rapture’ jumper perhaps in retaliation to Blondie’s hit single with aviator shades to accessorise.


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BELLA FREUD

THE STORY

Cult favourite Bella Freud is renowned for her slogan knitwear loved by everyone from the likes of Kate Moss, Laura Bailey and of course Alexa Chung who made the ‘1970’ jumper and ‘Je T’aime Jane’ jumper famous and a style signature to Freud’s collection. The London-based designer studied in Rome before the debut of her brand in 1990 with a collection of mini tailored suits, bookish colours and a handful of knitted dresses. She decides to express her cool Brit clothing through short fashion films as opposed to catwalk shows and has also previously collaborated with one of her style favourites Anita Pallenburg, featuring illustrations of her emblazoned across cotton T-shirts and jumpers. Now progressing to cushions, blankets, candles and perfume as well as menswear, her pop culture references can be infused into stylish homes as well as out and about.

THIS SEASON

References to the passing of late music icon Prince were evident to this season’s Bella Freud collection including a Prince jumper and turtleneck top. A zebra print alongside baby pink satin separates interspersed the designer’s usual mix of cultural spin-off knits and a star print lounge tracksuit was definitely worthy of an outing. A few maxi gowns were unexpected yet fused the collection together perfectly in pops of orange and ice grey. There seemed to be subtle referencing to the late early ‘80s too with model Georgia Howorth in a pink ‘Rapture’ jumper perhaps in retaliation to Blondie’s hit single with aviator shades to accessorise.