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PERSEVERANCE LONDON

THE STORY

Based in London’s trendy East End, contemporary fashion label Perseverance London make interesting use of traditional lacework, fusing English eccentricity with an offbeat approach. Founded by Spanish designer Eudald Luis, the fashion brand made its debut in 2016 with Victoriana-inspired tops, ‘70s silhouettes and a glimpse of tailoring. His understanding of wearable style could be taken from the first job he undertook at high-street favourite Zara, but we believe his knack for intricate details and easy-to-wear pieces goes further than that. With Laura Jackson already spotted in one of the brand’s eye-popping red gowns at London Fashion Week, we’re confident Perseverance will be a game-changer for our wardrobes.

THIS SEASON

“I like to create transitional pieces that can be worn day to night and styled differently to create new looks,” says founder and creative director Eudald Luis of Perseverance London. For SS17, the brand’s lacework was still very prevalent, embodying a boudoir feel this season round with satin slips, cut-out details and off the shoulder necklines for a super sultry finish. Also incorporated into the mix was a peppering of denim pieces to keep the look transitional as stated, whilst channelling ‘70s patchwork onto denim jackets and skirts. We loved his mint-coloured guipere lace; the perfect hue to take us into spring.


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PERSEVERANCE LONDON

THE STORY

Based in London’s trendy East End, contemporary fashion label Perseverance London make interesting use of traditional lacework, fusing English eccentricity with an offbeat approach. Founded by Spanish designer Eudald Luis, the fashion brand made its debut in 2016 with Victoriana-inspired tops, ‘70s silhouettes and a glimpse of tailoring. His understanding of wearable style could be taken from the first job he undertook at high-street favourite Zara, but we believe his knack for intricate details and easy-to-wear pieces goes further than that. With Laura Jackson already spotted in one of the brand’s eye-popping red gowns at London Fashion Week, we’re confident Perseverance will be a game-changer for our wardrobes.

THIS SEASON

“I like to create transitional pieces that can be worn day to night and styled differently to create new looks,” says founder and creative director Eudald Luis of Perseverance London. For SS17, the brand’s lacework was still very prevalent, embodying a boudoir feel this season round with satin slips, cut-out details and off the shoulder necklines for a super sultry finish. Also incorporated into the mix was a peppering of denim pieces to keep the look transitional as stated, whilst channelling ‘70s patchwork onto denim jackets and skirts. We loved his mint-coloured guipere lace; the perfect hue to take us into spring.